Date:2025/5/27

Location: Shanghai Convention & Exhibition Center of International Sourcing (Putuo District)

The event aims to anchor itself in Shanghai while inviting premium domestic and international brands to showcase boundless possibilities of integration with MCN ecosystems. It will assemble leading MCN agencies nationwide to demonstrate their cutting-edge innovations in original IP development and content marketing strategies, thereby highlighting the sector's robust capabilities. Concurrently, the initiative will tap into distinctive cultural and tourism resources from other provinces, pioneering new "content + tourism" collaboration models. Key players in global expansion will also share actionable insights on overseas market trends and cross-border marketing best practices, empowering Chinese content to achieve worldwide resonance.

Main Agenda For The Grand Announcement: Morning session: It consists of the release of key cultural, commercial, sports and tourism projects in Shanghai, as well as the release of cultural and tourism projects from other provinces and cities. Afternoon session: It features the release of high-quality products by brands participating in the product selection meeting of the conference .